BaishanCloud

Service Provider Basic Information

If ChinaCache's story is about “being left behind by the times,” then BaishanCloud's story is aboutHow to Redefine the Battlefield Amidst the Fierce Competition of Industry Giants。

It was born in 2015, a time when Alibaba Cloud and Tencent Cloud were rapidly expanding, while traditional CDN providers were facing widespread hardship.

Almost everyone believes that the era of independent CDNs has come to an end. Yet Baishan Cloud has charted a radically different course: rather than engaging in head-to-head competition with cloud giants over “resource pricing” and “product breadth,” it has positioned itself as aCloud Architects Who Understand Business Pain Points“Specifically designed for top-tier clients with complex operations and heavy historical burdens, we provide an integrated solution that breaks down existing structures to build anew.

I. Not a “better CDN,” but a “replacement for outdated architectures”

To understand Baishan Cloud, one must first think beyond the category of “CDN service providers.” Its market entry point and value proposition are exceptionally sharp:

1. Diagnosing “Big Company Syndrome”Large enterprises, especially industry giants undergoing digital transformation in traditional sectors, often find their IT architectures resembling a historical “Stonehenge” of accumulated legacy systems: an aging web server cluster fronted by a CDN provider for acceleration, flanked by firewalls, WAFs, API gateways, and load balancers from various vendors. This setup is cumbersome, costly, difficult to maintain, and riddled with performance bottlenecks and security blind spots.

2. Prescribe an integrated solution“What Baishan Cloud provides is not a CDN product, but rather aA unified “platform alternative” based on a global edge network”It replaces customers“ existing ”CDN + security appliances + partial middleware" with a unified edge cloud platform. All customer traffic (websites, APIs, applications) connects to Baishan Cloud's global edge nodes, where it undergoes a single-pass processing.Acceleration, Intelligent Routing, Security Protection, API Governance, and Lightweight ComputingThis is equivalent to replacing customers“ scattered, single-function ”add-on devices“ with a unified, built-in ”intelligent edge operating system."

3. Elevating the Value PropositionIts sales pitch isn't “My CDN is faster and cheaper than Alibaba Cloud,” but rather “I can help you reduce overall complexity and operational costs while enhancing the agility and security of your entire business.” It sells “architectural optimization” and “efficiency enhancement”—a higher-level competitive strategy that's harder to defeat with simple price wars.

II. Edge Cloud Stack Designed for Integration

Baishanyun's technology system is entirely dedicated to its core positioning of “architecture replacement,” with its key focus being on “integration” rather than “stacking.”

1. One global network, all-in-one functionality：

   • Edge nodes are all-purpose sites.Its global edge nodes are not merely caching servers, but rather integratedNetwork Optimization, Application Protection, Serverless Containers, API Gateway, and Data Governance EngineA fully functional site. Upon reaching a node, each request undergoes a policy-driven sequence of security scrubbing, dynamic acceleration, API routing, and even execution of custom code snippets before determining whether to return cached content or fetch from the origin. This “one-stop” processing significantly reduces latency and points of failure.

   • Core Technology Products：

     • Edge ContainerAllow customers to deploy lightweight, stateless business logic—such as authentication, content personalization, and data formatting—directly to the edge for execution, enabling the decentralization of business logic and agile deployment.

     • API Unified GatewayUnified management, monitoring, scheduling, and security protection for complex internal and external APIs directly addresses the core operational challenges of microservices in modern applications.

     • “Data Governance Platform ”Data Hive"This demonstrates its ability to deeply integrate into industry scenarios, enabling customers to perform real-time processing, classification, and compliance checks on streaming data at the edge.

2. Native Integration of Security CapabilitiesSimilar to Imperva, security is the cornerstone of its platform rather than an add-on. However, its security approach places greater emphasis on integration withDeep integration of business logicFor example, its API security not only defends against injection attacks but also identifies abnormal API call sequences to prevent “scraping” or data harvesting. Its web application protection understands specific business scenarios to minimize false positives. This security capability stems from deep involvement in customer business workflows.

III. Business Model and Market Strategy: Focus on the “High-Value Quagmire”

Baishan Cloud has chosen a challenging yet correct path for its business strategy.

1. Target Customers: Specializing in “Complex Scenarios”It proactively abandoned the price-sensitive SME and internet long-tail markets. Its “prey” is thoseLarge business scale, complex architecture, strict compliance requirements, and an internal technical team capable of understanding and driving architectural transformation.Key clients. For example: major financial institutions, multinational corporations operating in China, leading e-commerce platforms, and national-level projects.

2. Sales Model: Consultative Selling with Deep IntegrationClosing a deal with a client often requires months of technical discussions, proof-of-concept testing, and customized solutions. This demands exceptional expertise from both sales and solution teams. Once successful, the client's switching costs become extremely high and their loyalty exceptionally strong, as the service is deeply embedded within their core business architecture.

3. Pricing and Competitive BarriersIts pricing is significantly higher than standardized public cloud CDNs, but customers recognize its value because it benchmarks against “the total cost of previously procured and maintained hardware and software” and “the value of reduced business risks.” Its barrier to entry isn't bandwidth scale, but ratherA deep understanding of complex enterprise operations and IT architectures, coupled with the ability to translate this understanding into a unified platform.This represents the “deep waters” that cloud giants' standardized products struggle to cover in the short term.

IV. Thriving in the Niche Between “Cloud-Native” and “IT Innovation”

The future of Baishan Cloud hinges on two macro trends:

1. Embrace cloud-native and become “the cloud at the edge”As Kubernetes and containerization become enterprise standards, Baishan Cloud must better integrate its edge platform with mainstream cloud-native ecosystems. For instance, its edge container service should become the natural “edge extension” in enterprise hybrid cloud deployments, enabling customers to manage edge operations through a unified interface just as they manage central cloud resources. This could evolve intoA distribution provider specializing in cloud-native technology stacks for edge scenarios。

2. Riding the Wave of “Trusted Innovation” and Domestic SubstitutionAgainst the backdrop of China's emphasis on core technology autonomy and control, Baishan Cloud—with its fully self-developed technology stack—holds distinct compliance and political advantages over vendors relying on packaged open-source software when serving government agencies, state-owned enterprises, and critical industries. It can become “Next-Generation Edge Infrastructure Provider in the ”Trusted Innovation" EcosystemThe replacement encompasses not only the outdated IT architecture but also solutions from certain foreign vendors.

3. Persistent Risks: The Decline of Giants and the Awakening of Customers：

   • The greatest threat consistently stems from giants like Alibaba Cloud and Tencent Cloud. Should they commit resources to forming dedicated “solution teams” targeting large enterprises and pushing into lower-tier markets, they would directly encroach upon Baishan Cloud's core territory.

   • Another risk lies in the evolving technical capabilities of its core client base (large enterprises). Once their in-house technical teams become sufficiently robust, might they opt for more standardized, self-controlled open-source solutions—such as building their own global gateways based on Envoy—to “reinvent the wheel” and break free from dependence on integrated vendors?

Conclusion:

Baishanyun represents a new paradigm in China's B2B enterprise services market. It is no longer merely a reseller of resources (selling bandwidth) nor a pure provider of tools (selling software), but ratherBased on deep insights into the pain points of industrial digitalization, we provide an architecture-level solution encompassing “product + consulting + ongoing operations.”。

It's like the digital world'sTop-tier Home Renovation CompanyThe client (a large enterprise) purchased a raw property (basic cloud resources) with chaotic infrastructure and an illogical layout.

Baishan Cloud doesn't just offer a better floor tile (a single CDN). Instead, it delivers a comprehensive blueprint for design and construction—demolishing walls, rerouting pipelines, and integrating smart home systems—ultimately delivering a completely transformed, highly integrated “smart living space” (a modern edge architecture).

Its success or failure will validate a core proposition: In an era of cloud computing dominated by resource-based giants, is there still room for a cloud computing model based on...Deep product innovation, architectural thinking, and vertical industry servicesA high-value, self-sustaining space that has been established.

Regardless of the outcome, Baishanyun's approach has already provided a highly valuable reference model of “deep vertical integration” for the edge computing market in China and globally.